Content Marketing

8 Best SEO Agencies For SaaS in 2024 [In Depth Review]

Some of the best SEO agencies for SaaS are: House of Growth, Skale, Single Grain, Fortis, SimpleTiger, Codeless, Minuttia, and Accelerate. In this article, we are going to do a detailed review of the best SaaS SEO providers.

John Ozuysal

February 9, 2024

Some of the best SEO agencies for SaaS are: House of Growth, Skale, Single Grain, Fortis, SimpleTiger, Codeless, Minuttia, and Accelerate.

In this article, we are going to do a detailed review of the best SaaS SEO providers. Read ahead and see which SaaS SEO agency fits your business needs the best.

But before we talk about these agencies, here are some factors to consider when choosing a SaaS SEO agency.

What are the Factors to Consider to Choose a B2B SaaS SEO Agency?

Do They Have a Background in B2B SaaS?

Working with an SEO agency that has already grown a B2B SaaS brand similar to yours is an added advantage you must look for when choosing an SEO agency. 

A marketer who has done similar work earlier knows how to succeed and is aware of all the problems they might face when growing your SaaS company.

To ensure the success of an agency's work with SaaS clients, ask for case studies and testimonials. These should showcase their ability to increase organic traffic, improve search rankings, and generate leads for B2B SaaS companies via SEO.

Revenue Focused or Traffic Focused?

The ultimate goal of any SaaS SEO agency must be to bring in revenue. Although prioritizing traffic isn’t a bad idea, your brand will be profitable when you get revenue and not just traffic.

Remember, a revenue-based SEO strategy would:

  • Target high-intent keywords that are likely to convert
  • Creates content that addresses the needs of your customers and moves them through the sales funnel
  • Implement CRO techniques to improve customer experience

So look for a revenue-focused agency instead of SEO when you want to outsource SEO to an agency.

Who Will You Be Working with Directly?

Your point of contact (POC) must be a knowledgeable person. That’s because the person will play a significant role in the success of your SEO campaign. 

Your POC must be able to clearly communicate, collaborate, and trust you and your team.

Some factors you must look for in your point of contact are:

  • Their expertise and experience in SaaS
  • They must preferably be a project manager along with being an SEO specialist
  • Must keep you and your team constantly in the loop with all the updates in your SEO strategy

Now that you know what to look for when hiring an SEO agency for SaaS, let's look at some of the top agencies and find the right fit for your business.

What Are the Best SEO Agencies for SaaS?

#1. House of Growth

House of Growth is a B2B SaaS SEO agency that lets you scale your early-stage startup, all with content and no ads. John Ozuysal, the founder of House of Growth is a 2x SaaS entrepreneur and has exited one of his SaaS successfully.

He has advised over 20 SaaS companies worldwide.

What Are the Services Provided?

House of Growth primarily focuses on the content strategy for any SaaS and is a revenue-focused agency. The founder of House of Growth, John Ozuysal, will be your direct point of contact, making communication much more transparent.

The agency’s B2B SEO content strategy includes some key steps:

  • Finding the best user persona: John will find the right user persona that fits your SaaS and will also help you know everything about them.
  • Product Led Growth Onboarding Audit: A sprint that helps you design onboarding flows so that you don't have a leaky bucket in your funnel.
  • ROI-Led Content: Based on the customer interviews and research, John comes up with a purely revenue-based content strategy that’d help you acquire paying customers organically.
  • SEO Strategy: Build an SEO strategy to optimize your currently indexed pages and create new ones.

Pros and Cons

Pros

✅ Work directly with a founder of 2 SaaS companies and 1x successful exit

✅ No monthly retainers, working in sprints so you know what you are paying for

✅ Only working with PLG B2B SaaS companies, so you will be working with an expert

✅ 1-1 access to the founder

✅ Work is not outsourced

Cons

❌ Limited slots because it’s a boutique agency

❌ Only working with specific B2B SaaS PLG companies 

❌ No in-house writers

#2. Skale

Skale helps you turn your SEO channels into a growth machine and significantly increase your revenue in no time. This SaaS SEO agency has worked for the likes of HubSpot, Piktochart, TestGorilla, and many more.

 

What Are the Services Provided?

#1. Link Building

Skale's team will analyze crucial SaaS KPIs for your business and build a model to understand where to get backlinks that will have the biggest impact in the shortest amount of time. The team will also help you plan your link-building strategy by putting together short, mid, and long-term wins.

#2. SEO Consultancy

Skale gives you a team of your own that takes care of the SEO for your website. Every team has a strategist, manager, outreach specialist, and link-building specialist. You get to talk to the team about KPI achievements, link-building progress, channel analysis, and pending action items twice a month.

#3. SaaS Content Marketing

When it comes to content marketing, Skale can help you with on-page optimizations, keyword research, and content marketing plans. You get a dedicated team working on content marketing surrounding landing pages, guides, blog posts, etc.

Pros and Cons

Pros

✅ Great for mid-sized businesses who want to scale their SEO efforts

✅ A dedicated team that talks to you about goals and progress twitch a month

✅ Does link building for you

Cons

❌ It’s expensive for startups and businesses with a small budget for SEO

#3. Single Grain

Single Grain works with established brands in almost every industry and drives leads, boosts sales and engagements for SaaS companies.

Interesting fact about Single Grain: In 2014, Eric Siu purchased Single Grain for 2.00 USD! 

What Are the Services Provided?

#1. Content Marketing and SEO

The team at Single Grain is capable of designing a conversion-driven content marketing strategy customized to your goals and objectives. 

Their biggest success case study to back their content marketing is their own blog where they rank #1 for competitive terms like ‘marketing trends’ and ‘SEO techniques.’

Here are the services included in their content marketing strategy:

Blog posts and articles

Case studies 

White papers

E-books

Website content

Email campaigns

Newsletters

Landing pages

Product descriptions

Infographics

Videos

Web 3-based content marketing

#2. SaaS Marketing

When we talk about SaaS marketing, Single Grain’s team enables you to drive more website traffic, target and convert qualified leads, and generate recurring revenue. 

Their team is capable of building high-ROI campaigns for all your social media channels, be it Facebook, Linkedin, or TikTok. 

The 3 main elements of Single Grain’s SaaS marketing are - SEO, content marketing, and conversion rate optimization.

Pros and Cons

Pros

✅ You get to have a discovery call where Single Gain will understand your business and the challenges you’re facing

✅ Detailed result monitoring at every stage that lets you know the ins and outs of the strategy

✅ The multi-channel approach of Single Grain helps increase brand awareness faster

Cons

❌ The pricing is at a higher end of the spectrum, limiting small businesses to avail their services

#4. Fortis Agency

Fortis is an SEO and content marketing agency from Europe that creates data-driven blog posts and high-quality content to rank their clients on top of Google. 

The thing that sets them apart from other SEO agencies for SaaS is their laser-focused keyword research strategy. Let’s see what more it has to offer.

What Are the Services Provided?

#1. SaaS SEO Strategy

Fortis provides search engine optimization services to B2B SaaS companies willing to leverage the popularity of search engines and get more sales. The team consists of SEO experts and consultants who help SaaS companies on achieving hypergrowth with the best SEO strategy.

#2. Premium SaaS Content

Fortis helps you to produce high-volume SEO and reader-optimized content for your business. Every content piece from Fortis is structured, data-driven, well-researched, and focused on building a topical authority for your business. 

Pros and Cons

Pros

✅ Offers a range of SEO services, including technical audits, keyword research, and content optimization

✅ Has a team of experienced professionals with a proven track record of delivering results

✅ Provides transparent and detailed reporting on SEO performance

Cons

❌ May not offer a personalized approach to SEO strategy and instead rely on a one-size-fits-all approach

#5. SimpleTiger

SimpleTiger excels in providing effective SEO and content marketing solutions to SaaS companies. This SEO agency leverages an agile process, offering transparent and scalable services as your business grows. 

The platform caters to a fast-growing SaaS clientele, including the likes of JotForm, Bitly, Segment, and more.

What Are the Services Provided?

#1. SaaS SEO and Technical Optimization

Beginning with keyword research, SimpleTiger ensures they collect historical, competitive, and current ranking data to improve research. 

For that, the agency uses tools and manual searches to understand exactly what Google deems relevant for each query. 

It then maps all the keywords to your software's recommended use cases, whether targeting primary pages or content assets elsewhere.

Next, the team uses AI to crawl through over 200+ points on your website for technical optimization - site structure, URL inspection, HTML issues, and page load time.

#2. SaaS Content Marketing

The team at SimpleTiger analyzes the in-demand content for the targeted keywords and creates a content production strategy. To ace the production, the agency has subject-matter expert writers who ensure the highest quality content possible.

#3. Link Building

SimpleTiger's PR team can quickly analyze the SERPs (Search Engine Results Pages) for your high-priority keywords to determine the main competitors for these terms and how many links you will need to build to outrank your competitors.

Pros and Cons

Pros

✅ Slack integration for 24/7 support, 

✅ An agile process for every service; regular strategy calls, recommendations, and iterative updates

✅ Excellent in capturing your brand voice and creating content likewise

Cons

❌ The point of contact might not be a SaaS SEO expert, which can lead to miscommunication or delayed results

#6. Codeless

Codeless is a content production agency that offers lucrative, SEO-friendly content pieces for some of the top SaaS brands like Monday.com, Freshworks, and Zapier.

Whether it's creating compelling blog posts, informative whitepapers, or engaging social media content, Codeless has the right fleet of writers to do the job right.

What Are the Services Provided?

#1. SEO Strategy

The team at Codeless is amazing at creating a sound SEO strategy for your business. They cover everything from keyword research to topic ideation and ranking plans and provide a full-proof environment for your content to rank higher in SERPs.

#2. Content Production and Optimization

High-volume content at scale is the backbone of this SaaS agency. But that does not mean the quality suffers. After the content piece is run through plagiarism detectors and top editors, several on-page optimizations are included to the piece before getting delivered to you.

Pros and Cons

Pros

✅ Best for SaaS looking for content strategy and production at scale

✅ Capable of providing high-volume content in lesser time

Cons

❌ Limited content revisions

#7. Outpace

Outpace creates calculated strategies that strengthens businesses in the long run. They have a team of great leaders and business-minded people with an average experience of a decade amongst them.

What Are the Services Provided?

#1. On-Page SEO

For starters, Outpace comes up with a complete on-page SEO strategy that helps you build authority online. 

The process goes like: 

Keyword research 👉 Prioritizing keywords 👉 Writing content 👉 Adding various on-page SEO elements.

#2. Off-Page SEO

Off-page SEO refers to the efforts you make to increase your domain authority outside of your website. One of the major off-page SEO techniques where Outpace can help you is Link Building. 

The agency’s off-page SEO experts assess your website’s needs and implement customized campaigns tailored to your website. 

Pros and Cons

Pros

✅ Has link building experts in their team who give you a personalized off-page SEO strategy

✅ Experienced in working with a variety of industries and sectors

Cons

❌ No pricing information is provided, which may make it difficult for potential clients to estimate costs

#8. Accelerate Agency

Accelerate Agency has a team of 190+ employees globally and is an established SaaS SEO agency for mid-sized companies and enterprises.

Over the time it has been in business, the agency has won several awards like the US Agency Aware 2022, US and UK Search Awards (Finalists), and many more. The likes of Sage, databricks, and PandaDoc trust Accelerate Agency to handle SEO for them.

What Are the Services Provided?

#1. SEO Strategy

Accelerate Agency kicks off with in-depth research to understand your product and marketing needs. This is followed by competitor analysis and keyword gap analysis to identify new opportunities.

Once the above two things are finalized, the company curates a content strategy that aligns business goals with customer needs. 

Lastly, depending on your budget, Accelerate will either create content and do SEO for you or explain to your team how to do it.

#2. Link Building and Outreach

Accelerate Agency helps you secure links from top websites like HubSpot, Moz, BigCommerce, TechCrunch, etc., which helps improve your website's domain authority.

Apart from the above two use cases, you can hire Accelerate Agency to conduct technical SEO audits as well.

Get Your Free Traffic Projection Today

Want to know about how SEO can help your SaaS brand go from 0 to 100K in months? Book a free consultation call with me, and I will tell you how you can start generating leads with my 5 part SaaS growth framework.

What to expect from the call?

👉 Discover how much traffic and leads you can expect in a specific time

👉 Know about all the quick wins we can get initially with low-hanging fruits

👉 Get my 3 blog post templates that helped me generate 800 signups in under 6 months

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