The impact of SaaS content marketing can do much more than just increase your organic traffic. There’s a lot of buzz surrounding content marketing in SaaS and its benefits, but what do the SaaS content marketing stats suggest? Well, the numbers say it all when it comes to proving the credibility of content marketing.
Let’s look at the top SaaS content marketing stats you need to know in 2023.
Here are the top 5 SaaS content marketing statistics:
SaaS businesses are thriving because of the compounding effects of content marketing practices. One of the most incredible benefits is lead generation growth.
Your potential customers are always looking for answers to the questions they have, and resources that delve into a subject they’re interested in can move them an inch further in the buying process and shorten the sales cycle.
It's not a surprise that 75% of SaaS companies want to increase their content marketing budgets.
SaaS content marketing is the most sustainable and cost-efficient lead generation and customer acquisition channel for SaaS brands. With an effective strategy, you can consistently sign new customers without spending on ads.
So, what should you consider when budgeting for content marketing?
Pro tips 💡:
Content creation is a marketing strategy, not a tactic.
A marketing strategy is a high-level marketing plan that guides your direction and long-term goals and how you plan on accomplishing them. Creating content is a crucial marketing strategy that allows you to achieve long-term goals that can compound over time.
However, you must intentionally create content that generates revenue for SaaS businesses. Doing content marketing in the SaaS niche is a different ball game
And if you're not careful, you can make the following mistakes that can make you lose more money:
Here are some pro tips 💡:
One of the worst mistakes you can make when investing in content marketing is creating one piece of content and ignoring it forever. Your content is like your house. You renovate it yearly or in a particular time frame, maybe quarterly.
You need to refresh the content you created in the past to give fresh insights to your readers.
To increase the effectiveness of your SEO efforts and boost your search engine traffic, you can update your old content and give yourself an improved freshness score.
Here's what John Ozuysal, a SaaS growth advisor, had to say about Posting Thin Content for your SaaS blog:
“🍕 I like my pizza thin crust but not my content, so does Google!!
If you think writing short-form content is better because you can create them much faster, think again!
Don't come up with a random word count number. Look at the other ranking articles and base your word count accordingly".
You might have your blog posts at a lower 3000-word count range, but ensure the content is deep enough to educate your readers and solve their problems.
Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers.
One of the best ways to get the attention of your potential customers is to talk about the stories of your existing customers. This way, you showcase your product as the dominating product in your niche.
Pro tips💡: I love this case study pre-work by ContentEstate; you can follow it
Every registered person for your webinar or Virtual event is a potential buyer. Online events establish you as an expert, trustworthy, and reliable source of information in your industry.
Michael Leszczynski, Content Marketing Manager at GetResponse, says:
“Here, at GetResponse, webinars play an important role, not just because we provide webinar software. We use them to onboard new customers, support product launches, and establish authority when inviting world-class experts and industry leaders.
Podcasting is an effective content marketing strategy for SaaS businesses in technical verticals. With podcasts, you can break down deep concepts and delve beyond your content on your blog or social media.
Here are some pro tips💡 to help you gain the most out of podcasting:
As Louis Grenier says, “All people have pains and dreams, but there’s one missing ingredient to turn them into a buyer."
And that missing ingredient is using content to generate demand.
How? You ask. Gaetano Di Nardi has an answer for you:
With content, you earn enough trust and respect among your ideal customers, and in due time, you can get them to become buying customers.
Pro tip💡: This is a call for you to build topical clusters. This way, you can get your customers to delve in-depth into a particular topic. This means increased information gain and an improved topical authority for you.
No wonder marketers use Google's recommended search queries to research what potential buyers are actively searching for.
It's one thing to know what they are searching for, and it's another thing to position your product in front of your ideal customers in the ever-competitive market.
Here are some pro tips 💡 to help you out:
Video content marketing creates valuable and engaging videos that attract, nurture, and convert business leads. With video content marketing, you can improve your business growth online.
Creating engaging visuals consistently should be easy if you create the right system for your brand.
According to Orbit Media, Images, videos, charts, diagrams, faces, and thumbnails. They can drive all of these marketing outcomes. And the results are 100% measurable.
From Infographics to carousels, blog images, or illustrations in your content, visuals are a great way to advertise your SaaS brand.
Now that you know that people are actively spending Their time-consuming content online, you must intentionally create content and distribute it widely on social media.
It's one thing to create content; it's another to create content that meets your ideal users where they are. Here are some helpful pro tips 💡 to help you out:
Why spend so much using traditional marketing practices to market your SaaS business when you can use content marketing while spending less? 62% lesser. Wild right?
Content marketing is very cost-effective and efficient. The good thing is that it compounds over time. Here are some ideas that can help you out:
It's no surprise that writing is the most important of all content marketing skills for B2B SaaS tech marketers. SaaS content writing involves writing content that attracts your ideal customers, positions you as a thought leader in the niche, shows potential buyers how your product works, and finally converts them from readers to buyers.
For content to perform superlatively, you need to build what’s known as topical authority. In other words, content marketing does best when it dives deep into areas of expertise.
Our growth sprints let you build a predictable acquisition channel with B2B SaaS content marketing within weeks, not years! Get your free traffic analysis here.